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The China Road Map

For many companies its relationship with China is, to say the least, ambiguous. On the one hand, a growing Chinese economy and ambition is generating more and more opportunities on the Chinese market. On the other hand, China is actively protecting and supporting its own national companies. Leading to unfair competition and unequally open market access for Dutch companies.  

This ambiguity combined with the current geopolitical situation makes it for companies exceedingly complex to enter and operate in the Chinese market. To support companies and guide them through this complex landscape we have developed the China Road Map. This map of eight steps and 42 subcategories informs an entrepreneur what knowledge he or she should master during each step of entering the Chinese market. Packed with useful links to numerous sources this guide tells you when you should know what and where to get this information.