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PSVPride

Brainport belongs to everyone

'Unity is strength'. That is the story of our club, but also the strength of this region. Our region. Because collaboration is in our nature. Philips was well aware of this more than 125 years ago. In the Brainport Eindhoven technology region, we work smartly together as thinkers and as doers. There is no place in the world where so many new ideas arise every day as here. Together we invent and make complex machines and innovative products that make the world a better place. It is not for nothing that we are called the smartest region in the world. While we look at how things can be even better, the world is looking at the way we do it. Brainport Eindhoven is the place where we help each other to move forward. Where companies create new jobs at all levels. And to which we all want to contribute in our own way.

 

So for those wondering why the logo of Philips, ASML, VDL Groep, Jumbo Supermarkets or High Tech Campus Eindhoven is not on the chest of our pride PSV, the answer is simple: the collaboration between these top companies and PSV is the ultimate example of how we conquer the world together as one region. Now and in the future, on the field and beyond and with everyone who lives here. Because Brainport belongs to all of us, just like our PSV. This is Brainport Eindhoven. And this is our story.

 

Partnership campaigns

Here you will find a selection of the activations that we develop from the partnership.

 

7 days of work, fight, celebrate! (2024)

The Brainport region is growing fast. More and more people from all over the world are living and working together here. This creates enormous diversity and living together does not always come naturally. Celebrating successes together brings us closer together!

Everybody Moneywise! (2023)

The number of young people facing financial difficulties is growing significantly. In the smartest region, we are moneywise! With the campaign, we want to make young people and their parents aware of spending.

Are you also 'in the red' this month? (2023)

60% of the inhabitants of the Netherlands occasionally worry about money. About the energy bill, for example, or about children's study costs. Does this sound familiar to you? Then it is important to know that you are not the only one.

Sinterklaas campaign (2022)

For many families, celebrating St Nicholas is not a given. Sometimes a family is dealing with loss, poverty, illness or some other reason that makes it not so easy to celebrate this children's festival carefree. For them, together we make it possible for them to experience a wonderful evening in the Philips Stadium during the match Jong PSV - Jong Ajax on 15 December 2022.

PSV Brainport Schoolchallenge (2022/2023)

The companies from the Brainport Eindhoven and PSV partnership have joined forces in a school challenge to introduce children from group 6 and 7 to technology and the world of top sport in a new way.

Newborn pioneers (2022)

Especially for our youngest pioneers!

Techfestival (2021)

Discover the 'untold stories' of the pioneers of Brainport Eindhoven.

Our story behind the shirt (2020)

Documentary series HOME OF ... (2020)

In this series we follow 6 ordinary people from the region. Who are they and what do they think about their work, their lives, the region and the success of Brainport?