09 May 2020
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Brainport Eindhoven & PSV
Not a company, but a region as a football club’s premium partner. To further promote Brainport Eindhoven as global leader in knowledge, high tech and innovation, Dutch top companies and PSV are joining forces in a cooperation that goes beyond sponsoring. It is a partnership focused on innovation, vitality, entertainment, talent development and talent recruitment. For everyone within and outside the region.
“This is a first in the history of top sport. We are creating a new ecosystem and the interconnectivity and mutual cooperation in this region are defined by the way we are creating that ecosystem.”
Toon Gerbrands, General Director PSV
The Brainport Eindhoven Partner Fund will unite parties in a joint approach to several urgent societal challenges, such as poverty, vitality, unemployment, opportunities for children, and social cohesion.