09 May 2020
PSV WORKOUT PART 7
A year after becoming a collective of PSV premium partners, Brainport Eindhoven is taking a new step. The five companies in this collective (ASML, Jumbo Supermarkets, High Tech Campus Eindhoven, Philips and VDL Groep), together with PSV and Brainport Development have established the Brainport Eindhoven Partner Foundation. This new regional charity foundation will help to improve the lives of disadvantaged residents in the Brainport area.
The Brainport Eindhoven Partner Foundation will unite parties in a joint approach to several urgent societal challenges, such as poverty, vitality, unemployment, opportunities for children, and social cohesion.
Brainport must belong to, and be here, for everyone, because everyone is part of Brainport. We are happy to commit ourselves to that.
“We live together in the Brainport Eindhoven region. It’s a successful region in which companies, governments and knowledge institutions work together on creating a bright future in an intense and constructive manner,” says President and CEO of VDL Groep, Willem van der Leegte.
“Together we make the most complex machines and innovative products that make the world more sustainable, better and healthier. Nevertheless, there are people in our region who are struggling socially and do not always feel connected with our region. They do not benefit from our positive results, while their environment is changing."
The foundation is established for the entire Brainport region. Thefirst social challenge that the Partner Foundation will focus on is debt. Debt is often the beginning of a chain reaction of problems in households, such as poverty. In the city of Eindhoven, for example, about 3,500 people have debts, and planning agencies estimate that the number of people living in poverty will grow by more than a quarter by 2035. The economic decline as a result of the coronavirus crisis will add to that.
Deploying the Partner Foundation could include support in debt management, but also budget support and arranging small credits and loans. The Partner Foundation will not only contribute by giving financial support but also by arranging advisors and expertise through the Partner Foundation's network. The foundation aims to contribute by increasing the impact of existing social initiatives and structures.
Programs supported by the Partner Foundation can cover all 21 regional municipalities of Brainport Eindhoven. The goal is creating a successful region for all of Brainport’s residents that is known for its talent, vitality and pride. These are also the themes that the founders have recorded in their partnership with PSV.
The other board members are Jennifer van der Leegte (VDL Groep), Hans-Martin Don (Leger des Heils), Hesam Fahimi (Markteffect), Marije Rhebergen (DLL) and Angelique Bellemakers (social impact advisor). The board is supervised by a supervisory board consisting of representatives of the founders.