Analyzing customer interviews

By Norbert Kleijn, JADS
25 April 2024 | 13:30-16:30
Alpha building, room 2.12

Training | Intermediate

This will be the second and last workshop about customer interviews. It is not a requirement to have attended the first workshop but it is recommended. In this workshop, you will discover how to use thematic analysis to analyze your interview data so you can identify patterns and gain indepth understanding of your customer. Definitely interesting informations since this forms the basis of your market validation.

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