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StartUp Stories Brainport - Sara Robotics

Written by Brainport Eindhoven

Written by Brainport Eindhoven

Welcome to “StartUp Stories Brainport”, a series where we peel back the layers of innovation and entrepreneurship. Each episode is sharing the story of a Brainport startup, revealing the passion and perseverance that fuels their goal. Join Mike Weerts, as he explores the dreams that drive these entrepreneurs, the obstacles they navigate, and the triumphs they achieve. Discover how the Brainport region has been instrumental in their journey, offering a fertile ground for ideas to flourish.

In this episode: Maartje Claassen Eradus, Managin Director of Sara Robotics. The robot SARA provides additional capacity to support caretakers in elderly and disabled care. During peak times or when care staff are needed elsewhere, SARA offers proximity and person-centered interaction that meets the client’s needs. The effect is that misunderstood behavior, also known as signal behavior, such as calling out, wandering, apathy, and aggression decreases.

This series was created in collaboration with The Gate & Brainport Eindhoven, Municipality of Eindhoven and Innovation Origins. Videography and interviews by Studio 040.