About us

Together with PSV, the Brainport partners and other vitality professionals in the Brainport region, we have combined our knowledge, experience and expertise in the field of vitality. Through both a digital platform and offline activities, we try to activate, inform and encourage as many inhabitants and employees of the Brainport region as possible in adopting a healthier and more vital lifestyle. We do this by working together. 

The idea of the vitality programme originated from the unique, pioneering partnership between PSV and the seven companies in the region, being Philips, CSU, ASML, VDL, Jumbo, Royal Swinkels Family Brewers (Bavaria) and Brainport Development, which was signed in 2019. This was the first time that a region instead of a company committed itself to a soccer club as a major sponsor.