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PSV and Brainport Eindhoven

Building a proud and connected Brainport region together

Since its inception in 2019, Brainport Eindhoven and PSV have joined forces with ASML, Philips, VDL Group, Jumbo, High Tech Campus, Swinkels Family Brewers (joined in 2020), and CSU (joined in 2022) to make our region even stronger. This partnership goes beyond sponsorship—it is a movement that fosters pride, solidarity, and innovation. High Tech Campus was a partner in this initiative until 2022 and then became the main sponsor of PSV Women.

With impactful campaigns, inspiring activations, and connecting events, we raise awareness among residents about the unique values that make Brainport so special. In 2025, we will place an even stronger focus on strengthening the sense of community, fostering innovation, and reinforcing the understanding that we must achieve this together.

By working together and supporting one another, we are building a region where everyone feels connected. Because only together can we tackle the social and economic challenges of the future.

Together, we make Brainport stronger!

Our Message

Proud of the region – We showcase what makes Brainport Eindhoven unique.

Here, we do it together, with care for one another – Collaboration and community spirit are at the heart of everything we do.

Here, we do things differently – Innovation and progress make our region a leader.

A positive association with Brainport is essential to maintaining and further strengthening the region’s sustainable growth and the connection between its residents. That’s why we focus on engaging activations that raise awareness of regional values, innovations, and social themes.

Through our collective reach, we can highlight programs that might otherwise go unnoticed, foster a positive mindset, and enhance Brainport Eindhoven’s reputation as Europe’s technological powerhouse.

Partnership activations

Here you will find a selection of the activations that we develop from the partnership.

7 days of work, fight, celebrate! (2024)

The Brainport region is growing fast. More and more people from all over the world are living and working together here. This creates enormous diversity and living together does not always come naturally. Celebrating successes together brings us closer together!

Everybody moneywise! (2023)

The number of young people facing financial difficulties is growing significantly. In the smartest region, we are moneywise! With the campaign, we want to make young people and their parents aware of spending.

Are you also 'in the red' this month? (2023)

60% of the inhabitants of the Netherlands occasionally worry about money. About the energy bill, for example, or about children's study costs. Does this sound familiar to you? Then it is important to know that you are not the only one.

PSV Brainport Schoolchallenge (2022/2023)

The companies from the Brainport Eindhoven and PSV partnership have joined forces in a school challenge to introduce children from group 6 and 7 to technology and the world of top sport in a new way.

Sinterklaas campaign (2022)

For many families, celebrating St Nicholas is not a given. Sometimes a family is dealing with loss, poverty, illness or some other reason that makes it not so easy to celebrate this children's festival carefree. For them, together we make it possible for them to experience a wonderful evening in the Philips Stadium during the match Jong PSV - Jong Ajax on 15 December 2022.

Newborn pioneers (2022)

Especially for our youngest pioneers!

Techfestival (2021)

Discover the 'untold stories' of the pioneers of Brainport Eindhoven.

Our story behind the shirt (2020)

Documentary series HOME OF ... (2020)

In this series we follow 6 ordinary people from the region. Who are they and what do they think about their work, their lives, the region and the success of Brainport?

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