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Startup Readiness program - GAME (5 sessions)

Do you have a potentially repeatable and scalable startup (idea) and want to discover who your customer is? Whether the customer problem is big enough to solve? Then this 'GAME' module of the Startup Readiness Programme (SRP) is for you!

GAME is one of the four modules (READY, GAME, SET, MATCH) of the SRP.

About the program | GAME - FIND YOUR CUSTOMER PROBLEM

During 5 sessions spread over 10 weeks, you will learn to conduct customer conversations to achieve deep customer insight. The program is a fast-paced mix of theory, practical assignments and individual coaching. The program is provided by experts in the Brabant startup ecosystem. 

TUESDAY, NOVEMBER 15 | 5 PM – 8 PM  

STARTUP FRAMEWORK 
You will learn how Dutch startups grow, what you can learn from other startups and which activities you should prioritize.   

TUESDAY, NOVEMBER 22 | 5 PM – 8 PM  

MARKET 
Who is your customer and what are the assumptions? How big is the market and what is your ambition? 

TUESDAY, NOVEMBER 29 | 5 PM – 8 PM  

CUSTOMER INTERVIEWS 
How to conduct a good interview, what questions to ask and how to introduce yourself.  

TUESDAY, DECEMBER 6 | 5 PM – 8 PM  

DECISION MAKING UNIT (DMU) 
Who is involved in the buying process and how do they influence the buying process. You will learn to identify the problems of those involved.  

TUESDAY, DECEMBER 13 | 5 PM – 8 PM  

CUSTOMER PROBLEM VALIDATION 
Which customer segment has the biggest problem, how do you validate this problem? You will learn when your validation is successful.  

PRACTICAL INFORMATION 

LOCATION    Building Alpha 2nd floor, Het Eeuwsel 57, 5612 AS Eindhoven 

LIGHT MEAL    During the session, we offer a light meal 

TRAINER    Gijs van de Molengraft 

LANGUAGE:    English 

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More info

You are standing at the beginning of an entrepreneurial journey and would like to make an impact. We want to help and guide you to accelerate your startup by offering the following modules. Each module is designed to help you achieve a milestone. 

It is not mandatory to follow the whole series. However, you must start with the proper level. If you are already supported by a business developer, he or she can help you with making the right choice. Otherwise, please contact Monique Greve if you like advice on which module is best for you. 

Alle info over het programma en de vier modules READY, GAME, SET en MATCH vind je terug op de website van de TU/e. De programma’s kunnen worden bijgewoond in Eindhoven op de TU/e Campus of bij andere incubators in de Provincie Noord Brabant.

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