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Light festival GLOW attracts hundreds of thousands of visitors every year. Time after time it is a race against the clock to provide everyone with a spectacular experience. Innovation is hereby key. This year the festival expands its boundaries, literally. With the light project "Urban Skin" GLOW travels into the Brainport region through projects on prominent buildings in Geldrop-Mierlo, Oirschot, Best and Waalre. They reveal the identity of the villages and converge on another prominent building, the birthplace of the festival: the Catherina Church . "It matches the path we are taking," says director of the light festival Ronald Ramakers: "GLOW is made by and for the city and region. With GLOW we are a festival for everyone, light art for all inhabitants."
We also developed GLOW Labs: physical places in the city where companies or students come together with professionals to work on new, modern light artwork. That local really sets us apart from other light art festivals," said director Ramakers. Another goal was to professionalize the organization internally. 'We are still working on that. We are makers and tend not to put ourselves first,' laughs Ramakers.
Besides the local buildings, the projections also converge on the Catharinakerk in Eindhoven, the birthplace of the festival. From the city to the village, and back again. And so the circle is complete, says Ramakers. 'I really hope that visitors will visit the villages. After all, in Brainport we meet on an economic level, or on small social levels. But with GLOW we touch another whole other level.' This year the city of Eindhoven and surrounding villages, next year the whole Brainport region? Ramakers is ambitious. 'I see this year as a pilot. It may be that in the future we can be found in many more villages and cities. Then GLOW will really be a regional event, with even more visitors. Exactly the goal we have in mind: bringing people together.'
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