23 September 2022
Rabobank, DLL and Markteffect sign partnership with Partnerfonds Brainport Eindhoven
Why should you invest in AI now? Both the expected ROI and risks are still highly insecure. Nevertheless, ASML invests heavily in applying AI. The company is not only one of world’s most successful high-tech companies and world-leader in making lithography machines but also a true leader in AI. Arnaud Hubaux (ASML), senior technical program manager AI, shares his lessons learned. His key take-away during a lecture at the AI Leadership Forum: AI on its own is not a Unique Selling Point but a commodity. Defining your use cases and applying AI in a smart way is what sets you apart from the rest. Your domain knowledge is what distinguishes you from your competitors.