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Brainport Eindhoven removes name from PSV shirt
Brainport Eindhoven will remove the name ‘Metropoolregio Brainport Eindhoven’ from PSV’s shirt for one time and will replace it with the ‘story behind the shirt’. Giving the partnership a world first with the longest print on a shirt ever. The story behind the partnership between the Dutch top companies Philips, ASML, VDL Groep, Jumbo Supermarkten, High Tech Campus Eindhoven and PSV will be told in as many as thirteen text lines. Both current and former PSV players around the world have committed themselves to the story by signing this exclusive shirt. PSV fans will be given the opportunity to win the shirt in a contest at www.ourstorybehindtheshirt.com.
“This is the story of our football club PSV, our pride and joy. But this story also emphasises the strength of Brainport. In good times and in bad, we support each other. Because cooperation is embedded in our DNA. This innovative partnership gives us the opportunity to show even more people what Brainport Eindhoven is all about”, says Paul van Nunen, Managing Director Brainport Development.
“The partnership between the five companies, Brainport and PSV is unique. We have been busy to flesh out this partnership since last summer. This campaign is the kick-off for a number of specific projects of which the results will become visible to all in the coming period.”
Strengthen national and international appeal
The five companies are sharing a huge challenge: to attract and retain talent. In addition, they want to jointly invest in the business climate of Brainport Eindhoven and in the health of the employees and residents that work and live here. To enhance the national and international appeal of the region. By means of PSV as the linking pin.
PSV legends and ambassadors Ji-Sung Park (South Korea), DaMarcus Beasley (United States), Sun Xiang (China), Luuk de Jong (all the way from Spain), Kalusha Bwalya (Zambia), Ritsu Doan (Japan), Francisco Rodriguez and Carlos Salcido (Mexico) have already promoted this special campaign in the run-up to the match against FC Twente in the Philips Stadium.
“When I came to the Netherlands, I didn’t know much about Eindhoven”, says Carlos Salcido. “But I soon found out that it is situated in a very special region. In Eindhoven, things are being invented and manufactured that are used all over the world. That is something to be proud of”.
Carlos Salcido
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Metropoolregio Brainport Eindhoven
With effect from the 2019/2020 season, the Dutch top companies Philips, ASML, VDL Groep, Jumbo Supermarkten and High Tech Campus Eindhoven have committed themselves as premium partners to PSV. The name of the partnership is ‘Metropoolregio Brainport Eindhoven’. The companies have the ambition to jointly promote the Brainport Eindhoven region even more distinctly as world leader in respect of knowledge, high tech and innovation.