Sascha Bloemhoff Appointed as New Director of Automotive Campus

Helmond, February 10 – As of February 17, Automotive Campus, the innovation hub for smart and sustainable mobility, has appointed Sascha Bloemhoff as its new Managing Director. With her extensive experience in innovation, sustainability, and ecosystem development, she will play a key role in further advancing the campus as a driver of technological progress and collaboration within the mobility sector. 

Press release via Automotive Campus 

With a comprehensive career spanning multiple sectors and roles, Sascha brings a combination of leadership, vision, and hands-on experience. As Marketing Director at DSM’s (later Covestro) circular innovation venture Niaga®, she developed strategies for circular material chains and digital infrastructures. As former director of Climex, she led the development of a European carbon trading platform for Rabobank and Tennet. 

Sascha’s ability to drive innovation and foster public-private partnerships aligns perfectly with the mission of Automotive Campus. Her experience with transformative projects, such as the establishment of the Jheronimus Academy of Data Science (JADS) and Corporate Sustainability at Volksbank, highlights her versatility and passion for a sustainable future. 

“Automotive Campus holds a unique position as a platform for innovation and collaboration within the mobility sector. There is a wealth of expertise, experience, and an entrepreneurial mindset,” said Sascha Bloemhoff. “With my background in strategic transformation, sustainability, and ecosystem development, I aim to strengthen this position. Having worked on complex projects across sectors, borders, and value chains, I understand how crucial it is to connect stakeholders and leverage collective strengths to develop scalable solutions for a sustainable future. I look forward to working with the team, our partners, and the region to build an innovative ecosystem that not only drives technological progress but also has a positive impact on society.” 
 
Sascha Bloemhoff’s appointment aligns with the development of a new governance and organizational structure for Automotive Campus. The campus owners—Municipality of Helmond, the Province of North Brabant, and Bouwbedrijf van de Ven—are committed to strengthening their collaboration. Her leadership will contribute to this effort and support the campus’s continued evolution into a leading meeting place for industry, research institutes, educational institutions, and government, focusing on smart and sustainable mobility solutions and energy carriers. 

Martijn De Kort, Alderman of Helmond and Chairman of the Supervisory Board, is delighted with the appointment: “We are confident that Sascha has everything it takes to provide inspiring and connecting leadership to further develop the campus and take it to the next level!” 

About Automotive Campus 

Automotive Campus in Helmond is the national and international epicenter for smart and sustainable mobility solutions and energy carriers. With state-of-the-art (testing) facilities, a diverse range of resident companies, and a strong focus on innovation and collaboration, the campus offers a unique environment for research, development, and business.