29 February 2024
Máxima MC: a showcase of excellence for Brainport region during King’s visit
During Dutch Design Week, there is much to see and experience, but for the most current solutions to pressing issues, you can go to World Design Embassies. Here, various stakeholders collaborate on an equal footing on complex societal issues. Open coalitions are formed to link the power of design to national transitions. The focus is on realizing missions around themes such as health, safety, mobility, sustainability, and inclusivity.
In this list, we highlight one of World Design Embassies each time with some projects.
How can we see our health as a value in itself? How can we save health, let it flow, exchange it, and share it with each other?
It's 2034. Aging in the Netherlands has reached its peak. E-health has become a societal reality: many Dutch general practitioners have been replaced by advanced chatbots, and Artificial Intelligence is used in all facets of healthcare. Commercial healthcare company iCare focuses on technologically advanced healthcare that is 'seamless and wireless' and tailored to the patient's personal needs.
This (fictional) scenario is brought to life in iCare by actors. As a doctor, nurse, iPatient, chatbot, and caregiver, they share their dreams, fears, and desires, each from their own perspective.
The actors improvise based on prompts, inspired by quotes from newspaper articles and input from stakeholders from the network of Máxima MC and Fontys Centre of Expertise Health. The stories invite reflection on the role of artificial intelligence in healthcare: what does it mean when care becomes both more personal and impersonal at the same time?