How Artificial Intelligence makes for a greener environment

"We often don't realise it, but our human brain has quite a few limitations. For instance, we have prejudices, we make thinking errors and often we consider ourselves smarter than others. We overestimate our ability to think, so we make wrong choices. Take climate change or species extinction. People once thought of cutting down forests en masse. We are now finding out that that was probably not such a good idea. Things are not going well, which are partly due to our limitations. Artificial Intelligence can help humans function better. We can use AI and the brainpower of computers, to improve and fix human limitations.

Using Artificial Intelligence, we at TNO can predict what choice you make for your transportation from A to B. For this purpose, we train the AI model so that it predicts certain characteristics of your journey based on data. Those predictions teach us which principles people find important when choosing their means of transportation. Within that model, we can adjust. For example, suppose you increase parking fees, what effect does that have on the desired journey? We can use AI to make predictions and let the model itself indicate what it bases its choice on.