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[Translate to English:] Amerikaans platform voor must-have sneakers vestigt zich in Veldhoven
StockX, a new platform for buying and selling special ‘must-have’ sneakers, streetwear, watches and handbags, that sometimes change hands for thousands of euros, comes to Veldhoven. The American company will open a logistics center on the industrial estate De Run, where 170 employees will receive 3,500 items daily, check for quality and authenticity, and ship it to the new owner. The vivid urban culture in the Brainport region played an important role in choosing Veldhoven as the location for this innovative type of business.
Certificate of authenticity
StockX was established in 2015 as a sneaker reselling platform. Nowadays, buyers and sellers of special streetwear, luxury watches and handbags can also visit the online platform. The company has an annual turnover of one billion American dollars and distinguishes itself not only by the large product range, but especially by its service. All items traded via the platform are delivered with a certificate of authenticity. Not a bad idea in view of the huge amounts of money that are sometimes paid for a unique pair of sneakers.
Olivier van Calster, responsible for the European expansion of StockX: “Around 15 percent of our turnover comes from European customers. In order to serve them better, we are now moving to mainland Europe. We chose Veldhoven because of the central location and the logistics network."
Vibrant culture
The vibrant urban culture also played an important role in the choice for the Brainport region. Van Calster: "In the coming months, we will be looking to hire 170 employees in the area. Most of these people will be checking the quality and authenticity of the items sold through our platforms. If you want to do that well, it’s important to have in-depth knowledge about streetwear and special sneakers. There are many potential employees in the Brainport region who can provide this
Teamwork
When choosing Brainport as a location for expanding StockX’ European market, close cooperation was established with the Netherlands Foreign Investment Agency (NFIA), Brainport Development and BOM Foreign Investments.
“Together we made it possible to win the international company StockX for the Brainport Eindhoven region. With the help of two organisations in Eindhoven, Dynamo and Modebelofte, we were able to show the rich creative culture the region has to offer. Being able to forecast the future in tech, streetwear, sustainability and fashion convinced them to choose Brainport“, says John Jorritsma, president of Brainport.
For more information on this expansion to Europe, please contact Fancy van de Vorst.