Each Amber should soon replace twenty private cars

Recently, car sharing companies Amber and MyWheels merged. Their umbrella company, the Sharing Group, is now the largest provider of shared cars in the Netherlands. Together, the companies form “the mobility system of the future”, according to the CEO of MyWheels, Karina Tiekstra.

Strong proposition

“The biggest difference compared to two years ago is that our proposition has only become stronger”, explains Amber’s business development manager Martijn Prins. “All of the major companies are interested in talking to us. Companies are all working on reducing their CO2 emissions, adapting to the new situation of working from home, and saving costs. Our concept fits in perfectly with that.”

A quick refresher. Amber is a tech company active in corporate shared transport. The founders of the company are three former students from the Eindhoven University of Technology who, after building two electric cars at the university, wanted to see if they could make the technology accessible to a wider public. Amber now provides flexible mobility solutions for shared car concepts to, among others, the Dutch province of Brabant, a.s.r. and ABN Amro. Their goal is simple: offer shared cars that, thanks to AI software and personal service, are always on hand when people need them.

One Amber for twenty cars

With this service for the corporate world, Amber wants to move away from a situation where every employee has one car. “Seventy percent of people in the Netherlands live and work in the city. It gets too busy there and the air is too polluted. Fewer cars will help make the city quieter and cleaner. Passenger cars are stationary 96 percent of the time,” says Prins. In the near future, each Amber should be able to replace twenty cars, at the moment there are just six.