Philips extends Brainport-PSV partnership by five years until 2031
Brainport Eindhoven is pleased to announce that Philips has extended its collaboration with PSV through the Brainport-PSV Partnership by five years, until the 2030-2031 season. This means that Philips, as a major employer in the region, will remain closely involved with the club, the city and the Brainport region. Earlier this year, it was announced that Rabobank and VDL had committed to the Brainport consortium for another five years. With the extension of the partnership, Brainport Eindhoven emphasises how joint investment in innovation, talent and social projects advances the region.
“Philips has been associated with PSV since the club was founded in 1913, and I am proud that we are continuing this unique partnership with Brainport and how that is reflected on the shirt,” says Roy Jakobs, CEO of Philips. ‘PSV and Philips are inextricably linked, as are the city and the region. Together with all Brainport partners, we are not only committed to sporting success, but also to making the region healthier, stronger and more social.’
Marcel Brands, Managing Director of PSV, adds: "Philips and PSV have been inextricably linked since the club was founded in 1913. This is unique in the world of sport and a foundation on which we continue to build our future. We are proud that Philips, as a founder, has once again chosen to commit to the Brainport-PSV Partnership for the long term. Together with all Brainport partners, we are not only working on performance on the pitch, but also on connecting and developing the region. The extension of this partnership reinforces that commitment."
Philips and Eindhoven: connected for more than a century.
Since its foundation, Philips has been deeply rooted in Eindhoven and the Brainport region. The company has grown into a leading global health technology company and makes an important contribution to innovation and healthcare technology from its High Tech Campus in Eindhoven and its campus in Best. With approximately 6,000 employees, Philips works daily on solutions that enable better care for more people. In addition, the company invests structurally in collaboration and social initiatives that strengthen the region.
Its relationship with PSV is a special chapter in this story. What began in 1913 with the founding of the Philips' Sport Vereniging (Philips Sports Association) has grown into the longest-running sponsorship relationship in international sport. This connection continues to evolve with the times and today also focuses on innovation and social impact.
The Brainport-PSV Partnership
Within the Brainport-PSV Partnership, in which Philips is joined by ASML, Jumbo Supermarkets, Royal Swinkels Family Brewers, Rabobank, CSU and VDL, forces are being joined to further advance the region. Together, the partners are committed to regional development, talent retention and projects that contribute to a healthy, strong and social Brainport region.
This article is based on a press release issued by Philips.