Brainport to feature on Helmond Sport’s shirts from next season
From the 2026–2027 season onwards, the name ‘Brainport’ will feature prominently on the shirts of Helmond Sport football club. Four companies from Helmond and the Peel region, together with the football club, have announced a new strategic partnership under the banner of the regional brand. Through this partnership, the companies involved and the club are consciously committing to a shared ambition: to build a strong, connected and future-proof Brainport region.
Pride and a sense of community
The companies behind the partnership are Van den Broek Logistics, Van Kessel Olie, Electro Vogels and Vescom.This collaboration marks a logical step for both the regional business community and Helmond Sport. The companies are firmly rooted in the Brainport region and contribute daily to innovation, employment and economic development. Helmond Sport has been at the heart of the Helmond and De Peel community for many years. This shared commitment has now given rise to a joint partnership centred on regional pride and a sense of community.
Brainport serves as the banner under which businesses, residents, educational institutions and community organisations come together. “This partnership is a wonderful opportunity to showcase the region’s strength and reinforce our shared agenda,” says Paul van Nunen, director of Brainport Development.
Over the coming period, the participating businesses and Helmond Sport will work together to further shape the partnership’s objectives. The collective of businesses will give a boost to ‘Heel Helmond Sport’, Helmond Sport’s community programme. The focus will be on connection, social impact and strengthening pride and engagement in Helmond and the Peel region.
Moving forward together
“This collaboration demonstrates what our region does best: moving forward together,” says Philippe van Esch, chairman of Helmond Sport. “The companies from Helmond and the Peel region want to invest, together with our club, in a region where economic development goes hand in hand with social cohesion. We are proud of that.”
There is also enthusiasm for the partnership from the business community. By joining forces with Helmond Sport, we are pooling our resources to connect residents, businesses and community organisations, and to contribute together to the region’s future.
Brainport: innovation, collaboration and broad prosperity
The partnership underlines what Brainport stands for: a region where innovation and economic strength go hand in hand with social progress. Public authorities, knowledge and educational institutions, and the business community are working together to build a strong high-tech and manufacturing sector, based on open innovation and shared ambition. The ultimate goal is not only economic growth, but also broad prosperity and well-being, with equal opportunities, a sense of community and pride as the foundation for the future.