Living In Program
The municipality of Eindhoven has set up a Living In Program aimed at improving the living environment for internationals in the region by means of specific initiatives, which are divided in the following six themes:
- Warm Welcome
This theme is about giving the new knowledge workers a warm welcome. For example, by means of the various activities organized by the Expat Center, Hub Eindhoven and employers themselves. The introduction days of the Eindhoven University of Technology, Fontys, Design Academy and the International School also help internationals feel at home. The focus of this theme truly is on the new employee’s family: “You don’t hire a brain, you engage a family” (C. Spadavecchia, 2016). - Improve Accessibility of Facilities
This theme focuses on making all sorts of cultural, sports, formal and public facilities, such as public transportation, the city center and any restaurants and cafés, easily accessible for English speaking persons. - Learn Dutch
This theme is about Dutch language proficiency. When international knowledge workers learn to speak the language to better fit in the (regional) society, they are more likely to stay in the region. It is also essential for partners of knowledge workers to learn the Dutch language to be able to find a job. - Engage Companies
This theme focuses on making employers aware of the fact that the move from their home country to our region may have a huge impact on the lives of knowledge workers and their families. Employers should be aware of this. For example, do they talk about the impact the move had or is conversation limited to day-to-day business? And does your company use a modern recruitment strategy, which includes a dual career option allowing the partner of your new employee to work as well. - Find a Job
This theme focuses on making it as easy as possible for international talent to find a job in the Brainport region. It includes the retention of students/graduates, a change of position or finding a suitable job for partners accompanying the knowledge workers. - Make a long term strategy
This theme focuses on the actions parties in the region can take to improve the living environment of the region for international knowledge workers in the long term. Such as creating strategies regarding accommodation, education, etc.