Sluiten Close icon

Ondernemen & innoveren

Door onze unieke hightech competenties en de krachtige samenwerking tussen bedrijfsleven, onderwijs- en kennisinstellingen en overheden is Brainport Eindhoven uitgegroeid tot een economische kernregio. Samen realiseren we innovaties voor de maatschappelijke vraagstukken van vandaag en morgen.

Arrow icon Ondernemen & Innoveren
Sluiten Close icon

Leren & Werken

Of je hier nu leert, studeert of werkt; Brainport biedt eindeloos veel kansen om te groeien. Jouw succes wordt hierin bepaald door de manier waarop je jouw uitdagingen overwint. Voor ondersteuning kun je hiervoor op verschillende plekken binnen Brainport terecht. Om je kennis te verbreden, nieuwe inzichten op te doen of om gewoon een antwoord op je vraag te krijgen.

Sluiten Close icon
Sluiten Close

Ontdek Brainport

Ondernemen & Innoveren

Leren & Werken

Partnership Brainport Eindhoven & PSV

Sluiten Close

Marketing 101: how and through which media do I bring my message across?

At this phase you are getting ready to start exploring and communicating with the Chinese market. We will explain what the common means of communication are in the Chinese business world and how to get and stay in touch with potential customers and partners. Companies often invest a lot of time and money to get in touch with the right people, but less to get their message across in the right way. 

Email  

In every business, communication is essential. The speed at which you exchange messages between you and your stakeholders affect your business efficiency directly, this is even more true in China. You will see that many Chinese businesspeople will use a personal email address instead of a company one. This is common practice, as the network a person builds up belongs to the person and not the company. The efficiency of communicating by e-mail is low, some people do not have the habit to check their e-mail or reply. Especially if it is in a foreign language. 

WeChat  

WeChat is a Chinese social app, and it is similar to WhatsApp, but with more functions, such as bank payments, online shopping, Zoom, Facebook, purchasing tickets and pay your utility bills. WeChat has over 1.2 billion users which means everyone in China is using it. WeChat is not only used personally it is also the main communication tool between businesses. Therefore, we strongly recommend you and your team have your WeChat accounts registered. In general, there are two kinds of accounts available on WeChat:

  1. Your personal account that you mainly use as you would WhatsApp, Facebook and Instagram.
  2. Your company account that you could compare to a mobile website.

The lines between personal and work life in China are not as strict as in some European cultures. To build up a business relationship in China it helps to also show your personal side on WeChat as you would on Facebook or Instagram. For you and your company WeChat will be the main means of communication in China.

Branding and design 

When looking at your companies branding and design take into account the cultural differences with China. Your corporate identity may be received differently in China then it does in Europe. Think about potentially adapting a Chinese name to be remembered more easily by potential customers. Also, do not directly translate your marketing material and bring it to the Chinese market. For the Chinese market different USP might be important, the message that you would like to bring across will be different. Again, also make sure that next to adapting you message you also use the right media.

China marketing 

If you would like to know more detailed information and some examples about marketing in China, you can visit the website of the RVO. If your business is specialized in e-commerce, you can contact Nextport China who provides marketing and e-commerce solutions for a foreign company in the Chinese market. At last, you can also check on ChinaTalk who provides knowledge transfer in the field of Chinese language, culture, and (digital) technology to entrepreneurs for more information. 

Partners

RVO

RVO faciliteert ondernemerschap, verbetert samenwerkingsverbanden, versterkt posities en helpt nationale en internationale ambities te verwezenlijken met financiering, netwerken, knowhow en naleving van wet- en regelgeving.

www.rvo.nl

Nextport China

Nextport China is hét bureau voor bedrijven die hun Chinese doelgroep willen bereiken. Tot nu toe heeft hun gepassioneerde team van Chinese en Nederlandse professionals meer dan 200 Europese merken gediend met het opbouwen van hun online aanwezigheid in China op platforms zoals WeChat, Sina Weibo, Baidu, Douyin en Little Red book.

www.nextportchina.com

ChinaTalk

ChinaTalk levert diverse diensten op het gebied van kennisoverdracht met betrekking tot China: taallessen & cultuurtrainingen (zowel voor onderwijs als online privélessen), presentaties & gastcolleges, e-learning cursussen en studie- en inspiratiereizen.

www.chinatalk.nl

Contact Information

Bellen:
0629496439

E-mail:
r.kuppens@brainportdevelopment.nl

Ronnie Kuppens

Project manager China