Last Generation of Private Car Owners Challenge

A pilot budget of €20.000 is available for running an experiment with the winning solution in the Brainport region.

Eindhoven is a city with around 240,000 inhabitants in the south east of the Netherlands. It is the birthplace of Philips Electronics and is known as a technology and design hub. 

Due to economic success, Eindhoven is growing rapidly. The forecast for Eindhoven's population in 2030 is 300,000. The Eindhoven greater urban area currently has 520,000 inhabitants and this is expected to continue to grow to over 620,000 inhabitants in 2050. In the period up to 2040, the ambition is to add 72,000 jobs and 62,000 homes. Half of those homes will be within the city ring road. 

This growth causes a sharp increase in the number of movements, and facilitating this brings major challenges. There is less space available for mobility, while more people also means more movements.

In order to facilitate (social) encounters and prevent Eindhoven from congestion, a different use of public space and a mobility transition are needed. This means stimulating sustainable and multi-modal forms of transport: walking, cycling, public transport and shared mobility and efficient incorporation of mobility in the available space. This should take into account the city's other ambitions, such as climate, urbanization, greenery, business climate and livability. 

Not only does car traffic in particular need to be more sustainable, but most of all we need to find it a less prominent means of transportation. This requires something of our behavior. Residents must be tempted to leave the car behind and choose more for walking, cycling, public transport and new forms of mobility within the city ring road. In addition, there will be less room for parking at ground level, especially in the city center.