04 September 2023
Sucessful companies from the Brainport region: 'We too make mistakes. We call them magnificent failures’
- International talent
- International student
- Blogs work
Foreign students have the qualifications and abilities needed to contribute to the success of companies in the Brainport region. Maurice Klaassens, the Manager of Employer Branding at DAF Trucks, also believes in that statement. Maurice: ‘Internationals are hard-working, motivated, and fast learners. They should be given a chance to prove themselves!’
Based on research, there is a gap between expectations and reality – high-tech companies in the Brainport region are not aware of the talent and qualifications of internationals, which makes it hard for students to connect with those companies. ‘The demand for engineers is huge, so this is quite unbelievable. But on the other hand, the culture of our region might be the main problem - some firms are too regionally focused, or can’t get used to speaking English all the time. Usually, companies with 2000-3000 employees are international, and they are quite successful,’ says Mr. Klaassens during an interview with Blue-Merge.
The influence of culture
Cultural values and beliefs can also influence the attitude of employers regarding international talents. ‘Some employees are quite traditional and are not completely ready to get out of their comfort zone unless they see real potential,’ says Maurice. Indeed, taking on a new challenge is not the easiest task, but what if it results in creating valuable connections with highly skilled people?
In ten years from now, Maurice hopes to see that Dutch employers have changed their mindset and attitude towards internationals: ‘The vision of DAF Trucks is to become completely international in ten years. I also hope to see more companies having diverse workforces in the following years!’