29 February 2024
International education in the Netherlands: 'The newcomers as well as teachers are really hard workers'
- International student
- International talent
Yopla gives us some food for tought in their fight on reducing food carbon foodprint. But how did this impact based climate organisation started? We sit down with Purvi and Oscar, the driving forces behind Yopla to learn more about their journey, their vision and their mission to promote conscious choices.
What drove you to begin a startup?
Purvi: Yopla's journey began at Tilburg University where I studied "strategic management" focused on sustainability. I came to the Netherlands because sustainability is extremely well regarded here. And I did find a wealth of data on sustainability, but to my surprise not much was actually being done with all that data. I myself come from a part of India where, for example, it is very natural to reuse everything. Most food comes without packaging and so on. That’s why I saw a lot of opportunities to integrate sustainability into life here!
Oscar: At Yopla, it's all about "K.I.S.S.” - Keep It Smart and Sustainable TM . We are introducing a climate label for food, specifically focused on food services. We rate food on global standards and give it a rating in 'pinecones'. Why pinecones? They have powerful meaning as seeds of wild trees. Yopla stands for "Your Plan for Your Planet" and uses AI to combine all the data and thus promote conscious choices without compromising on taste.
Purvi: We collect data on food and the entire supply chain, such as the origin of coffee beans, for example, through life-cycle analyses. Some data is available, but we also generate our own data. We work closely with food services at the business level and integrate our findings into their processes. This is how we arrive at a detailed measured sustainability index that we make accessible through our rating.
Oscar: Yeah, that's pretty wild, right? But if you put all the data side by side, you see that growing tomatoes in Spain causes much less co2 emissions. So the journey that huge piles of tomatoes make to get here are less taxing than the tomatoes you grow here in greenhouses. We initially thought about expressing our rating in tomatoes because we think it's such a good example, but we liked pinecones even better.
Oscar: Foodservices interested in making sustainable choices can contact us at email@example.com. We look forward to working together to make the world of food more sustainable by applying all that data. Or in the words of Purvi: “Let’s put sustainability on the Menu, collect pinecones and earn rewards.”