Discover Brainport Eindhoven

In the technology region of Brainport Eindhoven, we work intelligently together as thinkers and doers. The possibilities are endless within Brainport. Discover, learn and grow.

What is Brainport Eindhoven?

Brainport now and in the future

Brainport Development

PSV & Brainport Eindhoven

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Brainport for you

Whether you are studying, working or having a company here, Brainport Eindhoven offers limitless opportunities for growth. Your success depends on the way you overcome your challenges. Please contact Brainport if you need any support. We will help you gain more knowledge and new perspectives or we will just answer your questions.

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North American International Auto Show 2020

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What are the basic tips for a successful innovation strategy?

To build a successful future as a company, it is important to stimulate your employees’ capacity to innovate. You don’t need to completely change your organizational structure in order to do that. The best way to realize your innovation strategy, is by starting small. By motivating your employees and by giving them the opportunity to experiment. So they can come up with innovative ways to conquer the market.

Small experiments

1.

Small steps can lead to big achievements. Through many small experiments, you can create great ideas. Don’t spend too much time researching or calculating your business case. Learn from failure and just keep on improving your idea.

 

Take a start-up approach when developing new ideas

2.

It is very simple: test if your idea meets the needs of your clients. Only start to further develop the idea if your clients like it. Start small, learn, improve where necessary, grow and develop your idea. Be sufficiently flexible to be able to change your idea where necessary.

New innovation? Separate company!

3.

Did one of your employees come up with a good innovation? Start a new company to further develop the idea without the restrictions of existing processes, regulations and routine.

Motivate your employees

4.

Motivated and talented employees drive the innovation strategy of your company. By giving them the opportunity to research their passion, they will soon astound you with innovative ideas.

 

Don’t invest too much

5.

It is not necessary to invest a lot of money in business innovation. As said before, just give your employees the opportunity to experiment. If unsuccessful, you can easily stop the project without suffering too much financial damage. Your employee has learned from his/her mistakes and might even have come up with a completely new innovation strategy.

Brainport’s innovation programs

Brainport offers several programs to enhance the innovative capacity of your company. Please contact the Brainport Development business developers if you would like to discuss what best to do with your company’s innovations.