Discover Brainport Eindhoven

In the technology region of Brainport Eindhoven, we work intelligently together as thinkers and doers. The possibilities are endless within Brainport. Discover, learn and grow.

What is Brainport Eindhoven?

Brainport now and in the future

Brainport Development

PSV & Brainport Eindhoven

Close Close

Brainport for you

Whether you are studying, working or having a company here, Brainport Eindhoven offers limitless opportunities for growth. Your success depends on the way you overcome your challenges. Please contact Brainport if you need any support. We will help you gain more knowledge and new perspectives or we will just answer your questions.

Entrepreneurs

Professionals

Students

Close Close
Close Close
Scroll
Brainport Next Generation

Strategy

A powerful combination of high-tech, design and social innovation has enabled Brainport Eindhoven Region to adapt to major changes. Brainport is also traditionally a smart region, leading in Research & Development. This unique DNA is the source for Brainport’s success and in recent years, we’ve used these factors increasingly to achieve economic growth. But being smart and strong is no longer enough – today’s rapidly changing world requires adaptability too. It’s for this reason that the Brainport Foundation has chosen a new strategy: Brainport Next Generation.

It’s vital to be able to adapt to new developments with speed and capability, and will ensure success in the long-term. Rapidly changing markets make traditional models redundant, so our region has to align its strategy accordingly. We’re looking for a new route to the future that’s inclusive for all our stakeholders. This means moving away from the Triple Helix model (where educational institutions work together with industry and government) to a Multi Helix model which also involves citizens, customers, consumers, investors, designers, artists and corporations. We must look for connections between technology, design and social innovation, and also build bridges to other international knowledge regions that can help strengthen Brainport’s position.

 

Succes can't be taken for granted

In the past, the Brainport Foundation has revised its strategy in response to financial crisis ('Stimulus programme', 1995), and government intervention (development of 'Brainport 2020' in 2009). In contrast, the Next Generation strategy has been motivated by the region’s success. Brainport is thriving and we can be proud of the economic results that have been achieved: in the past decade the regional economy has grown on average 50 per cent faster than the rest of the Netherlands, and unemployment has been lower than the national average. The number of start-ups has increased significantly, more foreign companies have opened offices here and the number of international knowledge workers in Southeast Netherlands has tripled in five years. However, past success is no guarantee for future performance, and that is precisely why we’re adopting a new strategic approach.

In a rapidly changing world

It seems like there’s never been a time when so much is changing on so many fronts all over the world. Globalization and digitization are driving these changes at breakneck speed. Rather than regarding this as a threat, we’re focusing on the opportunities that it brings for the region. Brainport’s strengths in R&D, technology and open innovation put it in the perfect position to benefit from change. Business and industry, government, educational and research institutions, entrepreneurs, employees and residents of the region all need to be adaptable and responsive to this rapidly changing world. The Brainport Next Generation Strategy will help this future vision become a reality.

Flexible, smart and inclusive coalitions are needed

Finding this new route to the future will be challenging. There will be uncertainty and disruption, and we’ll need a ‘trial and error’ approach where we learn from both successes and mistakes. Add to this a ‘go with the flow’ mentality, which will help maximize adaptability. We’ll need to change faster and create smart new coalitions within the Multi Helix: coalitions that are both inclusive and inventive.

Future scenarios

Even though we can’t predict the future, we can still prepare for it. By picking up on early signals, and analyzing and bringing together trends, we can form future scenarios. These will give us an indication of whether we’re making the correct strategic choices. In consultation with experts and representatives from the Brainport ecosystem, three scenarios have been developed, each sketching a completely different picture of the future. By considering these possible futures now, we can respond faster and more effectively when they arrive.

Achieving the best climate for business

Brainport is characterized by very strong high-tech manufacturing, an outstanding design sector and a unique model of collaboration. This is something we continue to cultivate and strengthen. We need to constantly invest in our enablers for growth - people, technology, business, basics and internationalization – in order to stay competitive and enhance Brainport’s climate for business. Focus on these five areas is the foundation of Brainport’s strategy.