28 July 2020
A ‘Smart District’ Takes Shape in the Netherlands
- AI (artificial intelligence)
The labor shortages that employers are currently facing are becoming an increasing problem. Especially when it comes to tech and IT jobs and jobs in the healthcare and educational sector.
In the short term, the pressing shortages in tech and IT professionals are mainly solved by attracting international knowledge workers. They have the required expertise and experience and will bring cultural diversity to the workplace, which is important to stimulate innovation. Both large multinationals and the SMEs in the region will benefit from these international knowledge workers. Therefore, it is very important to actively attract and retain international tech and IT knowledge workers within and outside Europe to balance the current labor market and to fill the many jobs that are available.
The labor market often has to deal with mismatches. People without a job that do want to work do not always have the required skills. If the public authorities and employers invest in retraining, refresher training and additional training programs for jobseekers and schools anticipate by offering the appropriate study programs, more people will be able to find a suitable job.
Taking a different approach to the HR and recruitment process may help reduce the shortages. By focusing on the target group when defining a job vacancy or by viewing the resumes of candidates in a different way, we would be able to find more candidates that are suitable. It is therefore important to focus on the entire candidate journey.
Robotics and automation are often seen as a threat to human labor. However, combined with job carving, these developments do offer the opportunity to organize labor in a different way. For example, through robotics and automation less people are needed. Moreover, technology allows people with a certain work-limiting disability to do the job.
Brainport Development is promoting this ambition and is discussing it with the local, provincial, national and European authorities involved in funding, policy and regulation. Brainport Development contributes to this ambition by driving innovation and cooperation and by coordinating and linking regional and sometimes provincial and national initiatives. In addition, Brainport Development has an executive role when multiple organizations have the same request and no other party is dealing or is able to deal with the request. Brainport mainly focuses on promoting the region to foreign tech and IT students and knowledge workers. Furthermore, the Brainport organization helps employers make a cultural shift in respect of HR & recruitment.
Pilot project Hybrid Tech Teachers
This pilot project was introduced to improve the quality of STEM education in Brainport Eindhoven and to address the increasing shortage of technical teachers in the labor market. With this project, we try to ensure that in two years’ time hundred ‘hybrid light’ teachers are teaching classes 4 to 8 hours a week and that we have ten fully hybrid teachers from the industry. The project specifically aims at secondary, intermediate vocational and higher vocational education and universities.
Technology promotion 2.0
Setting goals and organizing technology promotion activities for pupils in primary and secondary schools in order to address them from their world of experience.
Brabant International Students
Brabant International Students was founded to ensure that companies get in touch with talented international students. Together with the higher education institutions in the region and the Holland Expat Center South, they link graduating international students to companies that are looking for talent. They do this by organising various events.
Talent Attraction Programme
Through regional branding, knowledge exchange and support for companies, this programme focuses on attracting international tech and IT knowledge workers for and together with the regional business community.
Innovation HR recruitment
Organizing various activities for HR and recruitment innovation.